News

1. From Traditional Ingredient to Superfood

Matcha is no longer just finely ground Japanese green tea. In recent years, organic matcha has been recognized worldwide as a true superfood:

• Packed with antioxidants – far higher than regular green tea.

• Rich in L-theanine, which promotes relaxation while keeping the mind alert.

• Known to support weight management, skin health, and immunity.

Thanks to these benefits, matcha is now one of the most sought-after ingredients in the global food and beverage (F&B) industry, especially in 2025.

2. Beverages – The Fastest Growing Segment

The beverage sector is where matcha shows the strongest growth:

• Matcha Latte & Dirty Matcha: Combining matcha with milk or espresso has become a trend in global café chains. It offers a unique taste, is healthier than many traditional drinks, and is popular among younger consumers.

• Ready-to-Drink (RTD) Beverages: Bottled matcha teas, smoothies, and natural energy drinks are gaining double-digit growth thanks to their convenience and health appeal.

• Natural Energy Alternatives: Consumers are increasingly turning to matcha as a clean replacement for coffee, as it provides steady energy without jitters or sleep disruption.

3. Matcha in Confectionery & Processed Foods

Beyond drinks, matcha has become a trendy flavor and ingredient in many food categories:

• Confectionery & Ice Cream: Matcha cakes, mochi, tiramisu, and ice creams have become mainstream across Asia and are expanding in Europe and the U.S.

• Snacks & Healthy Bites: Granola, protein bars, and cookies with organic matcha are increasingly popular among consumers aged 18–35.

• Healthy Foods: Matcha is being added to breakfast cereals, protein powders, and yogurts, catering to the global eat clean and wellness lifestyle movements.

• Dairy & Dairy Alternatives: Matcha combined with oat milk, almond milk, or soy milk has become a favorite among vegan and lactose-intolerant consumers.

4. Functional Combinations – The “2-in-1” Trend

In 2025, matcha is no longer used on its own. It is increasingly paired with functional ingredients to create multi-benefit products:

• Matcha + Collagen: Creates a beauty drink – boosting skin elasticity while providing natural energy.

• Matcha + Probiotics: Found in matcha yogurt, kombucha, or probiotic snack bars, supporting digestive health.

• Matcha + Adaptogens (ginseng, reishi, ashwagandha): Used in matcha latte mixes and functional powders to reduce stress and improve focus.

These products meet the modern consumer’s demand for taste, convenience, and health benefits in one.

5. Opportunities for F&B Businesses

The organic matcha trend opens up exciting opportunities for food and beverage companies:

• Develop ready-to-drink organic matcha beverages for urban, health-conscious consumers.

• Innovate by combining matcha with local ingredients (such as coconut, brown rice, or tropical fruits) to stand out.

• Focus on premium products with Organic, Halal, or ISO certifications to expand into high-value export markets.

Conclusion

In 2025, organic matcha powder is more than just an ingredient for tea — it has become a global food trend. From cafés to RTD beverages, confectionery, and healthy snacks, matcha is winning over consumers thanks to its unique flavor and health benefits.

👉 Brands that leverage matcha in innovative ways will gain a strong competitive edge and win consumer trust worldwide.